Braspag by Ruis Vargas

Ruis Vargas Creates The Braspag Payment Technology Company Branding

Ruis Vargas, the designer of the award winning work Braspag by Ruis Vargas points out, The design of the Braspag logo is characterized by the possibility of adapting to changes in brand behavior. For this, the project developed by Laika sought to synthesize the logo, avoiding figurative elements in its composition, concentrating the reading of the name in its typographic drawing. Thus, the logo becomes the receptacle of diffuse and ephemeral graphic expressions and experiences in the daily life of brand communication. .

Braspag by Ruis Vargas Images:


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