This is the starting point of "Community Pubs Plan" of Tsingtao Beer Company and it is also the very first store. An experiential chain store of beer culture is born and it is low cost, fast to replicate, of unified identity and most importantly it is also environmentally friendly, as almost all of the materials are recycled or reused. "Tsingtao beer" as a brand with more than 100 years history, needs a series of events to reenergize and the followed up design of "Community Pub Plan" is an important component.
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