When it comes to grabbing the attention of customers, nothing beats a shareable, livable, one-of-a-kind experience. The need for a strong brand-customer connection has never been more prevalent, and what better way to connect than in-person? COORDINATION ASIA joined forces with Nike to create the NIKE+ RUN CLUB on Huaihai, a pair of stealth hubs operating as a pop-up gym outside of department store Lane Crawford in Shanghai’s Times Square.
Unlike any other type of museum, a film museum connects to people’s personal lives and memories. COORDINATION ASIA created an experience for the Shanghai Film Museum that is driven by interaction and dialogue, and that allows visitors to be an active participant in the story of Shanghai film. Over 15,000 sqm the museum shares the story of Shanghai filmmaking, from its magical beginning in 1886 to present day’s 3D blockbusters.
The ideas of a tapas restaurant and a brewery bar were combined together, and became one synergistic restaurant. Both restaurants support each others' characteristics as a bar and a restaurant. Industrial elements and brewery system are exposed in the space, and the idea was elevated to the level of installation art by the designer. The beer tanks and elaborated piping are stored in the beautiful glass cases and brewing beers, and in addition to the system, imitation pipes and handles are added thought-out the space.
Yaokai Anluan Court & Exhibition Center is a real estate branding and property exhibition center located in Shenzhen of China. The architect attempts to make the commercial interior focus on nobility, humanity and urbanity with combination of contemporary design and local culture. Sculptural wooden structure gives the entire space much more modest and simplicity.
Lock & Be Free has opened its first store in the center of Madrid. The challenge was to shape the brand concept, Leave your luggage, live the city, and rejuvenate the image of the old and cliche lockers. The universe of the brand and its interior design scheme combines highly topical colors and materials: white peg boards, yellow lockers flanked by a circular font, a typical airport rubber floor and a set of lights transmitting positive energy. The matte and glossy materials achieve the desired bulky look to an small space, only 30 m2.
Due to the unique nature of the service centers, which have to handle large circulation flow, the design ensure visitors from all directions can reach the service center area swiftly; and at the same time, it provides for visitors who can’t gain access into the service centers momentarily as a venue for viewing and resting.
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